How Gran Minerva Works
We analyze hundreds of behavioral signals to typically predict churn 30-90 days before traditional metrics show a problem. Here's how.
Connect Your Data
Upload a CSV or connect your CRM. No complex integrations, no engineering resources required. Your first insights arrive the same day.
- Self-serve CSV upload — drop and go
- One-click CRM connectors (Salesforce, HubSpot)
- Support, billing, and product usage data
- No mandatory professional services
AI Analyzes Patterns
Our AI analyzes hundreds of behavioral signals across your customer data — patterns that spreadsheets and dashboards miss entirely.
- Usage patterns and engagement changes
- Support interactions and sentiment shifts
- Billing behavior and payment patterns
- External market signals affecting customers
See Risk Before It's Obvious
Get churn predictions weeks before traditional metrics show a problem. Every at-risk account shows you the factors driving risk — ranked by impact.
- Clear risk scores for every account
- Factors ranked by impact — not a black box
- Trend direction: rising, falling, or stable
- Counterintuitive patterns others miss
Take Action with Playbooks
Pre-built response sequences based on CS best practices. Your team knows exactly what to do, tracked from first outreach to outcome.
- Automated workflows triggered by risk
- Customizable to your team's process
- Track which interventions actually work
- Push tasks directly to your CRM
Signals Others Miss
Traditional platforms look at obvious metrics like declining usage. We find the counterintuitive patterns — subtle behavioral shifts that reveal what customers won't tell you directly.
The Complaint Cliff
Critical Risk
Support tickets dropped from 5+ per month to zero. Everything looks healthy.
They've given up. No one important is paying attention anymore. High churn risk.
Too Perfect Syndrome
Silent Risk
All health metrics green. No contact from customer for 60+ days. Smooth sailing.
Nobody important cares. It's running on autopilot with no executive attention. Renewal vulnerability.
Sudden Improvement
Suspicious Pattern
Usage metrics jump 30%+ near renewal date. Engagement is finally picking up!
"One last shot" before they decide. They're actively evaluating whether to stay or switch.
Power User Paradox
Hidden Frustration
High usage, frequent logins, lots of activity. They love the product!
High tickets + pricing page views = forced to use it but actively shopping for alternatives.
These patterns are invisible to traditional health scores. We analyze 200+ behavioral signals to detect what customers won't tell you directly — typically giving you 30-90 days advance warning before traditional metrics show a problem.
Get Early AccessIntelligence Beyond Your Data
Your customers don't exist in a vacuum. We monitor external signals — company news, funding events, leadership changes, and industry trends — that could impact their likelihood to renew.
Learn about Market IntelligenceReady to see risk before it's obvious?
Upload your data and see which accounts are at risk. No credit card required.
Early access spots limited • No credit card • Pay only for what you use